Manifesto




We support global and social welfare
we’ve seen many fashion bussinesses making small donations or supporting some sort of wellfare by impleting meaning and messages into thier deisgn. However we know that consumers are pragmantic and smart enough to realise that many of them are marketing and social stunt.Our Yong power system allows the customers to track how their portion of donation is used.we want to be 100% transparent with our customers. We keep our promises we made with our customers, and the areas/ charity work we are supporting.We give 20% of the purchase to supporting charities. No 5% bullshit. We want to be real and generous.



We support animal well-being and veganism
we do not use leather.instead of genuine leather we would use alternatives that are more sustainable and ethically sourced (like mushroom leather)We only use wool that are ethically sourced.supporting animal well-being has a direct link to sustainability. The contribution of meat, dairy, fishing industy to global warming and climate change is not ignorable.



We support slow fashion
We do not follow the traditional annual calender set by the industry. (Autumn Winter/ Spring summer/ pre collections etc)We minimize our production. we only produce based on what is demanded.If customers want older pieces from older collection, we can still make it for them ( made to order) – we do not follow trendsWe want our customers to puchase pieces represents thier individuality. We do not always design according to trend. its about owning pieces you actually love and would wear for a long time.






We aim to be as sustainable as possible